Hawaiian Bros
Bringing island-inspired cuisine to the mainland
Kansas City
, MO
Highlights
- Hawaiian plate lunch: fast, fresh, flavorful and great value
- 15 traditional locations and 4 ghost kitchens open as of August 31, 2021
- Expected to have 25 to 30 total locations open by end of 2021
- $20M revenue in 2020; $33M+ trailing 12-month revenue through July 11, 2021
- Average unit volume of $4M+ ranks among the highest in QSR and Fast Casual
- 4.5 star average rating in over 14,000+ reviews
Problem
Limited service restaurants are dominated by burger, chicken, and pizza chains
Whether dining out or ordering in, consumers are always seeking new options to expand their dining experience. People want fast, fresh, and affordable options that include more than burgers, fried chicken or pizza.
Hawaiian Bros doesn't compete head-to-head with existing national chains. The lack of large-scale direct competition offers an opportunity to provide consumers with a unique style of food, and a flavor profile that can’t be found on just any street corner:
The island-inspired plate lunch.
Solution
Island-inspired cuisine, made fast, fresh, and affordable
Hawaiian Bros Inc. is a new restaurant brand born in the geographic heart of the country, with a plate lunch concept from Hawaii that we believe has coast-to-coast appeal.
We opened our first restaurant in 2018, and have driven rapid growth by sticking to our fundamental principles:
- Unique Hawaiian food offerings with broad appeal;
- Always fresh food—never frozen, fried, or microwaved;
- Modern look and feel;
- Generous portions at reasonable prices.
Last but not least, our fare is served up by a team that projects the warm and welcoming charm of ‘Ohana—the Hawaiian word for family. Our positive reviews and impressive growth are testimony to how this holistic experience is received by today’s consumers.
Customers
Capturing the Aloha spirit
It is important to our culture and vision to treat customers like Ohana—family.
We welcome customers from all walks of life. Part of sharing a friendly, casual meal with Ohana means being intentional about creating an environment of ease, kindness, and appreciation for customers and employees.
Customer response
In a study based on more than 1,000 customer responses, 98% of customers were likely or very likely to recommend our restaurants to others:
Business Model
Operational & capital efficiency
Our Service
At Hawaiian Bros, the goal is five-star service every day, every visit. To accomplish this goal, we have established clear benchmarks and optimized operations on multiple fronts:
- A simplified menu results in faster orders and lower supply chain costs;
- Efficient cooking and prep processes increases speed of delivery;
- Redesigned processes for drive-thru, online ordering and delivery decrease wait times and enhance the customer experience;
- A new, modular kitchen allows for streamlined execution.
Sector
Food & Beverage
Technology, crypto, blockchain–these are all great industries, but when it comes down to it, food is a basic need and can be a very lucrative sector. From opportunities in agricultural sustainability to investments in the next big energy drink, the Food & Beverage industry is a diverse and exciting sector that’s continuously evolving.
Details
Website: https://www.hawaiianbros.com/
Type of securities:
Amount raised: $3,810,996
Maximum investment:
Number of investors: 2,304
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