Mighty Monkey
Delicious, gluten-free cookies. Go ahead, your taste buds will thank you.
Wood-Ridge
, NJ
Highlights
- Amazing cookies, period—not just “good, for gluten-free”
- Launched national distribution in 2021
- 100K+ bags sold through e-store, Amazon, and 121 retailers
- $135K+ in revenue YTD, projecting $10M by 2023
- Targeting 3000+ stores by 2024
- Disrupting the $20B global cookie market
Problem
No one’s allergic to great taste
Food allergies in the United States have reached epidemic levels, affecting 32M Americans—including 5.6M children under 18. The average consumer is also becoming more health conscious, and seeking healthier and more sophisticated products to meet the needs of their busy lifestyle.
Despite the increase in demand for gluten-free and free-from products, the fragmented industry is still dominated by products that have a reputation for being free from everything, including taste.
We’re ready for something better.
Solution
Amazing cookies. For everyone.
At Mighty Monkey, we believe that our customer’s satisfaction is just as important as their health. Our handcrafted cookies are designed to both indulge and nourish the mind, body, and soul. Our mission is to create delicious, allergen-free treats that allow our customers to enjoy their favorite foods without sacrificing taste or texture.
The most common response we get when someone tries our cookies is, “wait, these are gluten-free?! They taste good!” which we take as the highest compliment. In fact, we didn’t just aim to make the best gluten-free cookie on the market, but simply the best cookie on the market. A cookie that everyone can enjoy.
Life’s complicated—cookies shouldn’t be.
Customers
“Omigoodness, they are so delicious with a great texture. I’m not even gluten intolerant.”
Initially, we focused our sales efforts on specialty grocery store chains and on the most health-conscious consumers with specific needs. As our brand has grown, Mighty Monkey Cookies have had broad appeal across demographics, including consumers who just want a simple, clean, delicious cookie that tastes good and makes them feel good.
To be a Mighty Monkey customer, you don’t need to have a food allergy or specific lifestyle (though you can)—you just need to love great tasting cookies.
And our customers agree:
Business Model
3000+ stores in 3 years
Mighty Monkey cookies are sold B2B through retail partners and Amazon, as well as DTC.
With the 2020 launch of our e-store, we’re developing a new and vital sales channel to help us scale our business and brand. Scaling this channel is particularly critical, as a stronger e-commerce customer base gives us leverage to expand into new brick-and-mortar markets. Our goal is for Mighty Monkey to be in more than 3000 stores by 2024.
We’re also building brand awareness through social media, with 1700+ followers to the Mighty Monkey Instagram page.
Sector
Food & Beverage
Technology, crypto, blockchain–these are all great industries, but when it comes down to it, food is a basic need and can be a very lucrative sector. From opportunities in agricultural sustainability to investments in the next big energy drink, the Food & Beverage industry is a diverse and exciting sector that’s continuously evolving.
Details
Website: https://www.mightymonkeybakery.com/
Type of securities: Crowd SAFE
Amount raised: $5,000,000
Maximum investment: $50,000
Minimum investment: $100
Number of investors: 4,385
Valuation cap: $15,000,000
Investment deadline: June 1, 2022
Funding goal: $1M – $5M
Find Mighty Monkey on social media
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